Trellis Strategy helps wineries and local businesses find more clarity, direction, and results through marketing strategy and support.

I step in as an extension of your team, bringing marketing expertise, a fresh perspective, and a customer-first lens to uncover opportunities, create clear direction, and drive growth.Flexible support. No long-term retainers required.Clients work with me through flexible hourly packages, helping move priorities and projects forward without the commitment of a full-time hire or agency retainer.

Marketing Support

From customer insights and market research to email campaigns, promotions, and partnerships, I help businesses develop marketing strategies that attract new customers, strengthen loyalty, and encourage repeat business.I help bring the work to life by making the most of the systems already supporting your business — from Klaviyo and POS platforms to industry-specific tools like Commerce7 and RedChirp.

Retention & Loyalty

I help businesses turn one-time customers into repeat customers through thoughtful retention, loyalty, membership, and subscription strategies.By looking at purchasing behavior, visit frequency, LTV, AOV, and churn, I uncover opportunities to strengthen customer relationships and grow long-term value.From loyalty programs and customer journeys to membership models, subscription concepts, and win-back campaigns, I help create programs that keep customers engaged and coming back.

Customer & Guest Experience

I help businesses create customer and guest experiences that build connection, loyalty, and repeat visits — from thoughtful service touchpoints to follow-up, partnerships, and programs that keep people coming back.My winery experiences have been featured in Sonoma Magazine, and I bring that same thoughtful approach to helping businesses create experiences customers enjoy — and want to come back for.

Creative Direction

Creative direction brings your message, visuals, tone, and brand experience together across every customer touchpoint.I help shape creative that feels cohesive, polished, and aligned with your brand — from campaign messaging and email copy to website content, presentations, and customer-facing materials.

How I Work

Discovery & Alignment
I start with a conversation to understand your business, your goals, and where support can make the biggest impact.Strategy & Direction
From there, I develop a clear approach — outlining where to focus, what to prioritize, and how to move the work forward.Execution & Refinement
I bring the strategy to life, monitor what’s working, and make thoughtful adjustments as the work evolves.Flexible Support
Projects are managed through flexible hourly packages — 5, 20, 40, or 60 hours — that can be used over several months.

Let’s Start a Conversation

Whether you have a project in mind or just want to talk through where support could make the biggest impact, let’s connect. I’ll follow up within 1–2 business days.

• Let's Connect