Trellis Strategy helps businesses build a clearer, more recognizable presence through thoughtful Instagram strategy, stronger content, and consumer marketing designed to drive engagement and action.

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Most businesses don’t need more content.

They need content people actually care about.

Posting more isn’t the strategy. The goal is to understand what your audience cares about — then create clear content pillars, recurring series and ideas that give people a reason to stop, engage and come back.

INSTAGRAM STRATEGY

YOUR INSTAGRAM SHOULDN’T JUST BE A COLLECTION OF POSTS.

IT SHOULD FEEL LIKE A DESTINATION.

Instagram works best when everything feels intentional — from your profile and positioning to the content people see when they land on your page.Trellis Strategy helps businesses create a clearer, more cohesive Instagram presence through content pillars, recurring series, stronger positioning and strategic opportunities for growth — so people understand your brand, want to explore and have a reason to follow.

01

KNOW WHAT TO SAYClarify your audience, positioning, voice and content pillars so every post has a purpose — and you’re not starting from scratch every week.

02

CREATE WHAT PEOPLE CARE ABOUTBuild repeatable ideas and recurring series for Posts, Reels and Stories that are useful, searchable, saveable and shareable.

03

TURN ATTENTION INTO ACTIONGive people a clear next step with stronger calls to action, smarter link-in-bio strategy and content designed to drive visits, inquiries and sales.

backed BY REAL-WORLD PROOF

WE DON’T JUST TALK ABOUT
LOCAL MARKETING.
WE DO IT.

I created The Burg 411 to connect locals and visitors with what’s happening around Healdsburg — and built it from the ground up with the same principles I bring to client work: clear positioning, recognizable content series, thoughtful visual direction and content people actually want to save and share.What started as a local Instagram account has grown into a valuable community resource that connects people with local businesses, events and experiences — while also serving as a real-world testing ground for recurring series, discoverability, audience growth and engagement.That hands-on experience gives Trellis Strategy direct insight into what resonates with local audiences — and how to turn that insight into smarter strategy, stronger content and more effective consumer marketing for clients.

• Visit @theburg411

Smart strategy.
BETTER CONTENT.
REAL MOMENTUM.

Need help putting the strategy into action? Trellis Strategy provides ongoing Instagram and marketing support for wineries, hospitality brands and local businesses in Healdsburg and throughout Sonoma County.Support can include Instagram strategy, content planning and recurring series, campaigns and promotions, DTC marketing, customer retention and hands-on implementation — all shaped around what your business needs most.Flexible blocks of hours are available for businesses that want strategic support and hands-on help without committing to a full-service agency or long-term retainer.

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Prefer email? Reach me directly at [email protected]